The MICE Forum is organising this event with a clear vision: to make it the annual meeting of reference for the MICE sector at national level. This is the moment when all the agents that make up this great Community can meet, strengthen ties and work together towards a more solid and innovative future for our industry.
From the Board, we invite you to be part of this unique day, where conviviality, networking and knowledge transfer come together to celebrate and enhance our shared passion. We are waiting for you to build this day as the great event of the sector in Spain!
AGENDA
9:30 AM
Acreditation
10:15 AM
Opening
Rosario Sánchez Grau. Secretaria de Estado de Turismo,
Luis Martín Izquierdo. Viceconsejero de Cultura, Turismo y Deporte, Comunidad de Madrid.
Luis Gandiaga Cos. Presidente, Foro MICE.
10:40 AM
Growing expectations: How to manage customer demands at events
Modera: Ander Bilbao. Vocal de Aevea
María Gómez. Presidenta, EMA
Miguel López-Quesada. Presidente, Dircom
Enrique Arribas. Presidente, AMKT
Maite Rodríguez Esteban. Presidenta, La FEDE
11:10 AM
The internalisation of the Spanish business fabric in the sector
Modera: Christoph Tessmar. Director, Oficina de Congresos de Barcelona
Miguel Sanz. Director General, Turespaña
Jaimé Bennett. Managing Director, PCMA EMEA & EMA.
11:30 AM
Cross-perspectives: A global look at the meetings industry
Modera: Inmaculada de Benito. Directora de Turismo, CEOE
Carlos Garrido de la Cierva. Director General de Comunicación, RRII y Marketing corporativo, Grupo ÁVORIS
Luis Buzzi Fagundo. Indeppendent Senior Strategy Advisor
Juan Salado. CEO, Palacio de Congresos de Córdoba.
Christoph Tessmar. Director, Oficina de congresos de Barcelona
12:00 PM
Looking to see. The transformative power of art
Miquel del Pozo. Arquitecto y divulgador de arte.
12:25 PM
☕ Coffee Break
12:40 PM
Synergy in Action: Speed Dating and Round Table Discussion
Modera: Ilaria Mulinacci.
Enrique Martínez Marín. Presidente, SEGITTUR
Jorge Schoenenberger. Traveltech.vc, General Partner
Louise Koefoed. CEO & Founder, UpperEat
Mathias Vier. Co-fundador & CEO, Shifty
1:10 PM
From Community to Community: Keys to Regional MICE
Modera: Luis Gandiaga. Presidente, Foro MICE
Ana Muñoz Llabrés. Directora General de Políticas Turísticas, Secretaría de Estado de Turismo
Yolanda de Aguilar Rosell. Secretaría General para el Turismo. Consejería de Turismo y Andalucía Exterior.
José Ramón Álvarez. Director en CANTUR, S.A.
1:35 PM
Media and MICE: Impact, connection and growth
Modera: Ilaria Mulinacci.
Natalia Ros. Editora en Meet in. Cofundadora en Forum Business Travel
Eva López Álvarez. Fundadora y CEO de Grupo PUNTO MICE
Eric Mottard. CEO Grupo Eventoplus.
2:00 PM
Beyond the stage: Planning, prevention and people
Modera: Jesús Baranda. Vocal Foro MICE y Presidente AEC
Carlos Uceda. Director de Desarrollo de Negocio, Grupo Atlantigo
Carlos Pedragosa Casamitjana. Dirección – Coordinación, EUROPREVEN SPRL
Juan Puchalt. Secretario General, Asociación de Ferias Españolas (AFE)
2:30 PM
🍽 Lunch
3:30 PM
Not Just Suppliers: The Sense and Vision of Our Partners
Modera: Juanjo Torres. Presidente, Aseamac
David Escolar Díez. Director Business Development – Spain, Minor Hotel Group.
Gema Rivas Martínez. CEO, ARTECOMP
Anselmo Rodríguez. CEO y fundador, IBERSTAND
Manu Berjón. Representante, AproAV y FIAVE
Hugo Villarjubín. Director Comercial, The Workout Group
José Luis Fernández. CEO y Co-Fundador, evenTwo
4:05 PM
MICE and the Art of Enchantment: Redefining Destinations as Memorable Experiences
Modera: Daniel Junquera. Director Visita Gijón y adjunto a la gerencia de Promoción Empresarial y Turística
Kepa Olabarrieta. Director, Bilbao Convention Bureau
Ángeles Ballesta. Directora, Oficina Congresos de Murcia
Francisco Javier Arroyo Navarro. Director General de Turismo y Gerente del Instituto Municipal de Turismo, Ayuntamiento de Córdoba
4:45 PM
Networking: Connecting Business and Professional Associations
Modera: Inmaculada Blázquez, Secretaria General, Foro MICE
Xabier Basañez Llantada. Presidente, Asociación de Ferias Españolas (AFE)
José Miguel Gimeno. Vicepresidente, Travel Advisors
Mariano Rodríguez Pérez. Presidente, AEVEA
Juan Martínez. Presidente, MPI Chapter-Iberian
Eva Garde. Vicepresidenta, ICCA Iberian Chapter
5:20 PM
People and Influence Factor in MICE, experiences and memorability
Ramón Fauria. Mentalista y conferenciante internacional
6:00 PM
Closing
7:00 PM
Cocktail
SPONSORS
Official Sponsor
Institutional Sponsor
Officials Partners
Media Partners
Technical Secretariat
Creativity
MICE Forum Associations
Partner associations
Members of
VENUE
Complejo el Olivar. Alcalá de Henares, Madrid.
Photo Gallery
SPEAKERS
Ilaria Mulinacci
Event Host
Ilaria Mulinacci
Rosario Sánchez
State Secretary of Tourism
Rosario Sánchez
Ana Muñoz
Director of Tourism Policy, State Secretariat for Tourism
Ana Muñoz
Jorge Schoenenberger
Traveltech.vc General Partner. Founder WinningBoards
Jorge Schoenenberger
Louise Koefoed
CEO & Founder UpperEat & Executive Restaurants of the World
Louise Koefoed
María Gómez
President of the EMA and Head of EMEA Events at Amadeus IT Group S.A.
María Gómez
Carlos Garrido
General Manager of Communication, Institutional Relations and Corporate Marketing at the ÁVORIS Group.
Carlos Garrido
Luis Buzzi
Indeppendent Senior Strategy Advisor
Luis Buzzi
Inmaculada Benito
Director of the Tourism, Culture and Sport department at CEOE
Inmaculada Benito
Anselmo Rodríguez
CEO, Founding Partner and Member of the Board of Directors, IBERSTAND
Anselmo Rodríguez
Gema Rivas
CEO Artecomp
Gema Rivas
Eirc Mottard
CEO eventoplus Group
Eirc Mottard
Natalia Ros
Editor at Meet in. Co-founder of Forum Business Travel
Natalia Ros
Eva López
Founder and CEO of PUNTO MICE Group
Eva López
Daniel Martínez
Director Visit Gijón and assistant to the Management of Business and Tourism Promotion
Daniel Martínez
Mathias Vier
Co-founder & CEO Shifty App
Mathias Vier
Ramón Fauria
Mentalist and international speaker
Ramón Fauria
Miguel López de Quesada
President of Dircom
Miguel López de Quesada
Jaime Bennett
Managing Director PCMA EMEA & EMA
Jaime Bennett
Kepa Olabarrieta
Bilbao Convention Bureau Director
Kepa Olabarrieta
Ander Bilbao
CKO (Chief Knowledge Oofficer). Beon Worldwide
Ander Bilbao
Juan Puchalt
Secretary General of the Association of Spanish Trade Fairs (AFE)
Juan Puchalt
Xabier Basañez
General Manager of Bilbao Exhibition Centre (BEC) and President of the Association of Spanish Trade Fairs (AFE)
Xabier Basañez
Miquel del Pozo
Architect and art communicator
Miquel del Pozo
Mariano Rodríguez
President AEVEA
Mariano Rodríguez
Manuel Berjón
Representative of AproAV and FIAVE, Commercial Director AV Medios
Manuel Berjón
Carlos Uceda
Business Development Director at Grupo Atlantigo, the Travel Care Group,
Carlos Uceda
Juan Antonio Salado
CEO Palacio de Congresos de Córdoba
Juan Antonio Salado
Eva Garde
Director of the Granada Convention Bureau
Eva Garde
Juan Martínez
Deputy Director General at Feria Valencia
Juan Martínez
José Miguel Gimeno
CEO of MTGlobal. Vice President of Travel Advisors Guild. Economic Vice President of Foro MICE
José Miguel Gimeno
Enrique Arribas
President of the Spanish Marketing Association
Enrique Arribas
David Escolar
Director Business Development - Spain, Minor Hotel Group.
David Escolar
Maite Rodríguez
President of the Asociación de Empresas de la Comunicación (La FEDE) | Chief Commercial, Marketing and Communications Officer | Member of the Board of Directors.Clear Channel
Maite Rodríguez
Hugo Villarjubín
Commercial Director of The Workout Group
Hugo Villarjubín
Juan José Torres
President ASEAMAC
Juan José Torres
Christoph Tessmar
Director Barcelona Convention Bureau
Christoph Tessmar
Luis Martín
Vice-consellor for Culture, Tourism and Sport, Community of Madrid
Luis Martín
José Luis Fernández
CEO and Co-Founder, evenTwo
José Luis Fernández
Yolanda de Aguilar
General Secretary for Tourism of the Andalusian Government's Department of Tourism and Andalusia Abroad
Yolanda de Aguilar
José Ramón Álvarez
Marketing Director, CANTUR
José Ramón Álvarez
Miguel Sanz
General Director, Turespaña
Miguel Sanz
Francisco Javier Arroyo
Director General of Tourism and Manager of the Municipal Institute of Tourism, Cordoba City Council.
Francisco Javier Arroyo
Carlos Pedragosa
Direction - Coordination of Health Surveillance Central Services, Member of the Expansion Committee, EUROPREVEN SPRL
